Sluggish new-car sales and increased competition have created a buyer's paradise for luxury vehicles heading into the end of financial year sales rush.
Discounts of tens of thousands of dollars are available on some models and many brands are offering tempting finance deals to shift stock. Packaging up free servicing is also being used as a discount into a new car.
With the year almost half way gone, many dealers are still selling cars imported in 2018, an indication of the difficulty of clearing stock in a market that continues to wane.
While they give the impression of being outdated models, they're often identical to the cars being imported today, providing opportunities for big discounts.
But the general manager of valuations company Redbook.com.au, Ross Booth, says while deals can be generous, buyers also need to be aware that cars from last year will be worth less when it comes time to sell them.
"You have to make sure the discount you're getting is sufficient to cover the decrease you're going to get when you sell it as a used car," says Booth.
He also says those prepared to compromise on the colour and options fitted by taking a car from the showroom floor rather than pre-ordering it can reap big discounts.
"When there's built up stock … it means they need to sell it relatively quickly so there's always offer to be had."
While overall new car sales have slumped 8.1 per cent in the first five months, sales of prestige and luxury vehicles has dived 10.6 per cent, further compounding the problem with overstocking of some brands at the top end of town.
While SUVs appear to be weathering the discount storm better, traditional sedans and some sports models haven't fared as well, with some appealing offers enlisted to tempt buyers.
Again, much of it comes down to demand. Luxury passenger cars – including sedans, wagons and sports cars – have dropped 16.8 percent so far in 2019, more than double the rate of the overall market.
Compounding the issue in some instances are cars that have been delayed while their respective head offices completed labour-intensive fuel economy tests as part of stricter European fuel guidelines designed to give a more realistic estimation of real world consumption.
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